Samsung, Microsoft Global Privacy Control

Global Privacy Mode

Collaborative project with Samsung With Microsoft’s new partnership with Samsung, designers in both companies came together to brew new ideas about bridging the experiences across Samsung phones and Microsoft products. Within my team, we aimed to provide better transparency and control in privacy across multi-devices through a global privacy control that easily allows you to manage app permissions.


Role - Interaction Designer Define problem space, develop designs and prototype

3 day hackathon in Sept 2019 Team of 4 (2 designer, 2 design manager)




With Global Privacy Mode, you can easily manage data permissions from apps across your Samsung and Microsoft devices. Through Quick Settings from either a Galaxy phone or PC, you can choose between 3 levels of privacy - 1) Automatically grant access to data from apps I use 2) Let me choose which apps to grant access 3) Block all data access





Due to the nature of a hackathon, our work was mainly around conception to prototyping. We leveraged existing research to ground our problem hypotheses throughout the process.


Persona - Active Creator

After sharing existing personas between Microsoft and Samsung, we decided to choose the Active Creator persona since they have the most multi-device activities and skew towards more conscious side for privacy and security.


Understanding the problem space

By sharing existing problems across Microsoft and Samsung products in privacy and security, we were able to find emerging patterns. As part of understanding the problem space, we also unpacked the differing meaning of privacy.


Problem hypotheses


Developing the scenario


We looked at moments to bring peace of mind - turn “fear” into “reassurance.” When we asked people around, we noticed many felt anxious when connecting to a public wifi at an unknown place. Since the Active Creator fluidly switches context from work to life, we identified places to bring ease into switching from one platform or device to another.



Accessible privacy setting integrated into the OS of both Samsung & Microsoft devices


Initial design - Privacy toggle

Initially we pursued the concept of a privacy toggle that enables you to switch between “private” and “public” mode. Private mode would enable you to automatically turn on or off certain features - i.e. turn off facial recognition, turn off location data and restrict data access from apps.


Final Design - 3 level privacy mode

The distinction between “private mode” and “public mode” was too hard to grasp, since there were a lot of different settings affected by it. To make the mental model simpler, we scoped the privacy settings to app permissions. We also changed the title to be more action oriented - “trust,” “choose,” and “block”


Visual alternatives

For both 2 levels and 3 levels of privacy setting, I explored different visuals married with different content. The challenge was to distinguish different levels of privacy through a monochromatic icon.



  • Research to understand whether the 3 differing levels of privacy is easily comprehensible

  • A/B test different title options

  • Identify policy edge cases and review with legal

  • Expand beyond PC to see how the global control would apply to other smart devices